Rating & Reviewing in Social Media
What It Is
Rating allows an individual social media site user to indicate how much he or she liked or disliked an individual piece of content, such as a video on YouTube or a hotel listing on TripAdvisor. Some ratings are on a scale, such as 1 to 5 stars, while others are simply thumbs up or thumbs down, as on a YouTube video. Ratings functionality is often found alongside reviewing, such as on Yelp. Reviewing allows social media site users to add their own version of a critic’s review of a restaurant, hotel, bookstore, or other business.
What It Does
If your business’s content is rated and/or reviewed highly, this provides social proof to customers of its value. Some sites also allow users to filter listings based on ratings. Reviews are user-generated marketing for your business and are especially important to monitor and manage as they directly contribute to its reputation and perception.
What To Use It With
- Can They Really Say That About My Hotel? - CDG Interactive blog
- What’s Your Hotel’s Reputation Management Strategy? - Hospitality.net
- Dealership Reputation Management - Automotive Digital Marketing
- Social Media Gold: Ratings & Reviews - Search Engine Land
- Add Ratings and Reviews to Your Social Intelligence Strategy - Forrester Blog
- Driving Channel Sales with User-Generated Marketing - BazaarVoice white paper
Social Media Pyramid
Your Recommended Allowance of Social Media
Consult the Social Media Pyramid to find out which social media channels you should be using, and how much time you should be spending on each.